I'd Rather Beat Dairy Queen

This is what I read on a passing car. The bumper sticker actually read, using the company's logo, "I'd rather be at Dairy Queen." But "be" and "at" were oddly squished together and even when I realized how it was meant to be read it still looked like "I'd rather beat Dairy Queen" and I have to admit that I really prefer that version. I mean, what the hell's up with soft-serve anyway?